Here
it is, your big chance. You know your stuff. When you’re facing a big situation at work, whether finally getting an interview with
the hiring manager of your dream job, making an important presentation
to an executive team, or calling on a new client, couldn’t you use a jolt of
confidence?
You
go over your stuff again and again, trying to think of how you would handle
every question or objection and praying that you’ll actually remember all this
when you get to the key moment. Where is
your inner superhero when you need them?
Who
knew that mild-mannered business suit clad Clark Kent was wearing another suit
underneath. And who could forget that
famous scene in the movie Superman when Clark tore open his dress shirt to
reveal his Superman suit with that big-ass bright red ‘S.’
When
you’re under the gun and need to bring your best game, you, too, can be like
Clark Kent and wear a shirt under your shirt.
This is one of my favorite tips on personal branding. There’s a lot written about personal
branding. My version is a little more
light-hearted.
If
you could walk into any situation imagining that you’re wearing a magic t-shirt
under your clothes that bolsters your confidence, what would your t-shirt have
on it? It could be anything. That’s what makes it fun, but too many
choices make it difficult. Here’s how to
come up with yours.
Step
1: Make a list of 10 words that describe
who you are when you’re at your best. Here
are some words to get your creative juices flowing:
- Achiever
- Adaptable
- Assertive
- Charismatic
- Confident
- Connected
- Creative
- Diplomatic
- Direct
- Energetic
- Entrepreneurial
- Fair
- Focused
- Friendly
- Fun
- Good listener
- Hard-working
- Independent
- Intelligent
- Intuitive
- Leader
- Logical
- Loyal
- Open
- Original
- Passionate
- Personable
- Pragmatic
- Precise
- Principled
- Supportive
- Resourceful
- Prudent
Step
2: What do you do well; what are your
strengths? A great assessment I use with
all of my private clients is Gallup’s StrengthsFinder 2.0 by Tim Rath. Buy the book with the online access code, and
after taking the online survey you’ll get a detailed report of your top 5
talent themes along with lots of coaching ideas for how to build on those strengths.
Come
up with 5 concrete examples of your strengths at work – accomplishments that
show a pattern of how you contribute no matter what job you’re in. For example, do you make order out of chaos,
rally people around a common vision, identify efficiencies by analyzing
existing processes?
Step
3: Once you’ve got these 2 lists, let
your intuition take over. What speaks to
you? Is it a character from fiction or
the movies, a quote, a personal hero? You
may have to noodle on this for a couple of days. I’ve done this exercise with clients for
years, and it’s always fun to see what people come up with.
Josh
is young, upbeat, and when to going gets tough he gets focused. So his imaginary t-shirt has a photo of Luke
Skywalker flying down into the death star at the end of Star Wars.
When
you need to make sure something gets done, put Michelle in charge. Her t-shirt would have the quote by Harry S.
Truman, “The buck stops here.”
I’m
results-oriented, pragmatic, not afraid to do things differently with a touch
of humor. My t-shirt has a picture of
the scene from Raiders of the Lost Ark when Indiana Jones, facing the fearsome
sword wielder, takes out his gun and shoots him.
Have
fun with this. Don’t be shy – you don’t
have the share your t-shirt with anyone.
Just keep it in mind when you walk into that big situation.